The Value Enhancement Path of Chinese Sports Exhibition Based on Customer Delivered Value Theory

Based on the national strategy, building an international, professional, market-oriented and high-end sports exhibition in an all-round way can provide a good platform for the integrated development of the sports industry and display transactions. This platform is the best choice to promote the brand and expand the market. However, in the face of competition from foreign highquality sports exhibitions, Chinese sports exhibitions still have problems of low value. Therefore, based on customer delivered value theory, according to the characteristics of sports exhibition, literature review and consultation with relevant experts this paper constructs a sports exhibition value evaluation index system to clarify the value dimension and specific evaluation indicators of sports exhibitions. At the same time, this paper analyzes the significance of the value enhancement of Chinese sports exhibitions from the perspectives of the development of sports industry and explores the dilemma of the value enhancement of Chinese sports exhibitions from various value dimensions combined with the data of Chinese sports exhibitions from 2014 to 2018.In view of the above dilemma, drawing on the excellent experience of foreign countries, the path of the value enhancement of Chinese sports exhibitions is proposed.