Connecting “Sports and People”:Study on the Transformation of Sports Media in the “Internet Plus” Era——An Investigation Based on the Theory of Disruptive innovation

The transformation of sports media is one of the focus topics of sports communication research. In the past, sports media,as a“content service provider”, mainly reported events and conveyed information. With the in-depth development of the internet, the underlying technical logic of sports media has been subverted, and the exclusiveness and scarcity of the media as an intermediary channel of information transmission have been broken. Under the guidance of the theory of disruptive innovation, sports media should go from sustainable innovation to disruptive innovation, connect“sports and people”, dominate the circulation of“Internet+ sports”ecosystem, connect content, emotion and body,and promote the innovation of sports industry ecosystem. It should go from the media to the platform, connect people and people, people and events, people and things. It should develop a series of sports information, entertainment products and services by using intelligent technology. It should develop the needs of edge users, local users and niche users, segment market vertically and innovate diversified profit model.