Research on the Solution to the Problem of “Fitness Difficulty” for the Masses

Solving the problem of“fitness difficulty”for the masses has the multiple effects of complementing the short-board of the construction of sports powerful country, implementing the task of healthy China, and promoting the high-quality development of the sports industry. The difficulties of mass fitness in media reports are embodied in the following five aspects: Where to participate in physical exercise, obtain scientific fitness guidance, seek fitness organization, participate in fitness competitions and activities; and it's hard for the masses to take the initiative to keep fit. The issue arises from multiple reasons: System, management and policy. The solutions to the problem are as follows: Enhancing the ability of individual citizens to actively fulfill their fitness responsibilities to form internal tension; giving full play to the leading role of the government to ensure the supply of basic public services for the national fitness; giving play to the decisive role of the market in the allocation of resources to stimulate the vitality of fitness consumption; giving play to the complementary role of sports social organizations to meet the diverse fitness needs of the masses;relying on the community to build various platforms to promote the popularization and life of mass fitness activities. The policy guarantee for solving this problem is to strengthen the financial security of the basic public service provision for the national fitness,formulate government purchase of national fitness public service policy, implement the supporting policies for the development of the fitness and leisure industry, and improve the sports social organization cultivation policy.