Research on the Function and Optimization Strategy of Social and Market Forces in the Development of Competitive Sports in China

In order to better promote the sustainable development of China's competitive sports, using methods of literature study and interviews, this paper combs the role and deficiency of social and market forces in the development of competitive sports, and an optimization strategy for social and market forces in the New Era to participate in the development of competitive sports in China is proposed on this basis. The research believes that their main roles are to train multi-level competitive sports talents, spread the spirit and culture of competitive sports, promote the professional development of competitive sports, optimize the product structure of competitive sports, expand the training model of competitive sports talents, and promote the growth of professional sports. The deficiencies are mainly manifested in the obvious limitations of participating sports and development fields, relatively weak in the effect and effectiveness of competitive sports talent training. Participation in the development of competitive sports needs to be more standard and professional. Excessive pursuit of interest in participation in the development of competitive sports and disregarding cultivating the talents. The research suggests that we should optimize the developmental strategy from aspects of actively improving our own governance capabilities and participating in the governance of competitive sports to transform competitive sports governance pattern; expanding the scale of sports social organizations, optimizing the layout of participation in development, and enhancing the effectiveness of participation in development; supporting the development of sports small and micro enterprises, and condensing the advantages of participation in development according to the needs of the grassroots and regional characteristics; improving the incentive and restraint mechanism, creating a healthy and orderly competitive environment, and standardizing the behavior of participating in development.