Industrial Ecological Coverage and Consumption Scene Reform:Exploration and Thinking of Sports Consumption Upgrading in the Era of Internet of Things

Taking the wide application of internet of things technology as the background of the times, this paper focuses on the changes and opportunities brought by the change of industrial ecological coverage and consumption scene for sports consumption upgrading, and considers the feasibility and practice of sports consumption upgrading in China from both sides of supply and demand. The research shows that: 1) On the premise of the technical support of the internet of things, exploring the decentralization of the sports consumption industry chain and the optimization of organizational decision-making of rapid response, and building a three-dimensional industrial ecosystem based on the industrial ecological coverage logic within enterprises, inner-industries and inter-industries will become the prerequisite for promoting the upgrading of sports consumption in the era of the internet of things. It is the driving force to realize the balance between supply and demand structure of sports consumption; 2) the new logic of sports consumption with consumers as the center and scene as the means will become the lasting driving force for the scene development of sports consumption. Through the change of consumption scene, it will provide sports consumers with better solutions and value experience, and further optimize residents' awareness and expectation of sports consumption, which will become an important logical guidance to promote the upgrading of sports consumption in the era of internet of things.