The Strategy of Southward,Westward and Eastward Expansion of China’s Ice and Snow Sports Development:Evolution Process and Connotative Value

Having the state as the main body, the strategy of southward, westward and eastward expansion of China's ice and snow sports is an overall plan and decision in order to achieve the development goal of ice and snow sports, which has extended, refined and sublimated China's idea of ice and snow sports development, connecting with the realization process of the objectives of“driving 300 million people to participate in ice and snow sports” and “ice and snow sports power”. Using literature, text analysis,expert interviews and other research methods, and taking reference of framework theory of “Strategy General Analysis”, the paper analyzes the strategy of southward, westward and eastward expansion of China's ice and snow sports from four dimensions of strategic process, strategic organization, strategic content, and strategic value. The research found that the strategy of southward,westward and eastward expansion of China's ice and snow sports was given according to our national and institutional conditions. It had undergone exploration and foundation laying, start-up and development, establishment and strengthening and other stages of evolution, showing the distinct characteristics of relative stability of value orientation, continuity of strategic goals, continuous expansion of strategic layout, collaborative advancement of strategic organizations and so on. Simultaneously, the strategic connotation of“southward, westward and eastward expansion” is defined from the basic connotation and location determination. This strategy not only provides direction for snow and ice sports popularization as well as the realization the goal of driving 300 million people on ice and snow sports, but also lays foundation for the transition from the nation big in winter sports to strong in winter sports after Olympic Winter Games Beijing 2022, meanwhile provides a good carrier for passing on the heritage of Olympic Winter Games Beijing 2022 and sustainable development. It will also provide Chinese wisdom and plan for the globalization of ice and snow sports.