Analysis of Outdoor Sports Destination Evolutionary Path and Stakeholder Behavior under Rural Revitalization Strategy——A Case Study of Anji County Based on Grounded Theory

Using the advantages of resource endowment to develop rural outdoor sports and create outdoor sports destinations that can meet the consumption needs of outdoor sports participants can effectively guide and promote the flow of capital, talents,information, management and other production factors to the countryside, promote the integration of rural industrial factors and the extension of industrial functions, which is of practical significance for giving full play to the comparative advantages of rural areas and realizing the revitalization of rural industries. Taking Anji County as a case, the evolutionary path and stakeholder behavior of outdoor sports destinations were studied by using rooting theory: 1) The process of outdoor sports destinations from germination to maturity included three stages: point scattering, line connection, and surface gathering, showing the spatial evolution characteristics of “point-line-surface”; 2) due to the increasing ecological dividend generated by the entry of outdoor sports participants, the interest groups participating in the development of the outdoor sports market are gradually expanding, and finally form a multi-actor network system built by outdoor sports participants, local people, local governments, and external investors; 3) with the evolution of outdoor sports destinations, the behavioral characteristics of various stakeholders will continue to change, and the degree of participation in market development will gradually deepen. Based on this, the purpose of creating outdoor sports in rural areas should conform to the law of industrial development and form a comparative advantage; guide the participation of social capital and increase market vitality; attach importance to local people's participation and optimize the distribution of benefits; Innovate government governance methods to alleviate development dilemmas.