Market Supply and Demand Adaptation of Fitness and Leisure Industry in the Scenario Era: Theoretical Framework, Practical Examination and Promotion Direction

With the gradual deepening of the embedding degree of big data, mobile devices and other scene elements in the fitness and leisure industry, China's fitness and leisure industry is ushering in the scenario era. At the same time, as the key to promoting the high-quality development of the sports industry in the sports development plan of “the 14^th Five-Year Plan”, adhering to the power of both supply and demand is an important way to further promote the high-quality and sustainable development of China's sports industry by deeply exploring the supply and demand adaptation of the fitness and leisure industry market in the scenario era.Therefore, starting from the theoretical connotation of the fitness and leisure industry market supply and demand adaptation in the scenario era, this study clarified the logical framework, examined the main problems of the imbalance between supply and demand,and gave corresponding implementation strategies. On this basis, the study built the supply and demand adaptation model of the fitness and leisure industry market in the scenario era, that is, gradually promoting it from the four levels of “concept level-element level-application level-guarantee level”, and accelerating the three-dimensional matching of “consumption scenario(field)-consumption expectation(person)-consumption situation(goods)” in the fitness and leisure industry market, so as to realize the supply and demand adaptation and dynamic balance of the fitness and leisure industry market in the scenario era, in order to provide theoretical basis and decision-making reference for further promotion of the high-quality and sustainable development of the fitness and leisure industry.