Experience Promotion and Interactive Upgrading of Skiing Population Transformation in China in the Post-Winter Olympic Period

Skiing experience plays an important role in promoting the transformation of skiing population. In the post Winter Olympic period, the promotion of multi-dimensional skiing experience can positively affect the transformation of skiing population.Through literature analysis, questionnaire survey, telephone interview and field investigation, this study discussed the transformation process, internal laws, experience promotion dimension and interactive upgrading of skiing population. It found that: 1) The transformation of skiing population requires skiers to experience a series of processes such as cognition, experience and skill upgrading of skiing, and the key condition is regular participation. 2) Skiing experience can promote the transformation of skiing population from three dimensions: achievement experience promotion, stimulation experience promotion and satisfaction experience promotion, which is of great value to meet the psychological needs of skiers and guide the high-quality supply of ski resort services.3) In the interactive upgrading of skiing experience during the transformation of skiing population, the premise of upgrading is smoothing the skiing experience feedback, the core of upgrading is clarifying the interactive subject of skiing experience, and the upgrading direction is to strengthen the dimension of skiing experience. On this basis, the subdivided skiing experience needs to establish their own interactive upgrade paths.