Study on the Evolution of Symbiotic Relationship between Chinese Sports Organizations and Media

Symbiosis is an important strategy for sports organizations and media to foster value co-creation and drive high-quality development of sports. Drawing from the evolution of the relationship between sports organizations and media in China, this study adopts symbiotic theory as a logical framework to identify three organizational patterns(point symbiosis, intermittent symbiosis,continuous symbiosis) and three behavioral patterns(parasitic symbiosis, biased symbiosis, asymmetric reciprocal symbiosis) that characterize their symbiotic relationship. It is important to note that this relationship is not a linear succession but rather a complex interplay of various organizational and behavioral patterns. However, challenges such as limited internal energy within the symbiotic unit, inefficient resource flow at the symbiotic interface, and significant influence from the symbiotic environment hinder the progression of this relationship to a higher level. In the digital age, the restructuring of power dynamics between sports organizations and media has the potential to facilitate the realization of a higher-level ecosystem symbiosis. The study proposes that the core symbiotic unit of the ecosystem symbiotic model is the integrated alliance of “sports-media,” and suggests establishing long-term perspectives and “Sports in Society Outlook”, constructing an ecosystem symbiosis model, and optimizing the symbiotic environment as a means to achieve symbiosis.